Glossary

What is Sales pipeline?

Sales pipeline

Definition

Sales pipeline is the stage-by-stage view of open sales opportunities, from first contact to won or lost, showing where each deal is and how much revenue is on the way.

Typical stages

New lead → first call → proposal → negotiation → won or lost. Each company defines its own stages with clear exit criteria.

Weighted value

Each stage has a default win probability. Weighted pipeline value = the sum of (deal value × stage probability).

Example

StageDeal valueProbabilityWeighted
Proposal5.8 bn IRR40%2.32 bn
Negotiation4.9 bn IRR70%3.43 bn

The forecast for these two stages is about 5.75 bn IRR.

Pipelines in Fidar

A kanban pipeline, stage probabilities and automatic revenue forecasting are available in Fidar CRM. Practical guide: CRM for small businesses.

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From definition to practice

See how these concepts work on real company data in Fidar.